Pixel Power FAQ

Pixel Power was developed to give shop owners the easy integration of their Facebook pixel onto their Shopify store. No coding or web design background is necessary to insert all the necessary elements onto your store. Once installed, Pixel Power will send all the critical conversion details back to Facebook to help optimize your marketing campaign.

How do I install?

  1. Install Pixel Power through the Shopify App Store and connect to your page.
  2. Remove your Pixel ID from any other Pixel Tracking Apps.
  3. Ensure your Shopify Store has no existing Facebook Pixels or Scripts installed.
  4. Be sure when pasting your Facebook Pixel ID into our app there are no spaces before or after the digits.
  5. Watch our training videos so you can see the entire process and be able to test your pixel events.
  6. Contact us if you have any issues or just need our help.

You’re all set!

I installed, but I don't see the Pixel active on my frontend...

Please allow up to 10 minutes for the changes to propogate. Once the pixel is entered into Pixel Power, Shopify needs a little time to install it onto your theme.

Where can I find my Facebook Pixel?

Go to your Facebook Business Account. Under your account name, you will see “Pixel ID”. The number next to it is your Pixel. Copy and paste that into Pixel Power.

If you are not on this screen, pull down the top menu and find “Pixels” located under the Assets section. This will bring you to the proper page.

Shopify has a Facebook Pixel Option...

That’s technically not a question, but I think I know where you’re headed.

The default setting on the Shopify store preferences does indeed set up the Facebook pixel on your store. That’s true. But what it doesn’t do:

  1. Does not allow multiple pixels to be entered via the user interface.
  2. Does not include shipping and taxes on Total Conversion value.

The lack of these features does not give Facebook the correct information and can lead to the poor performance of your pixel.

Why use more than one Pixel?

One Facebook Pixel will allow you to do all the things necessary to launch a successful marketing campaign, optimize ads and retarget visitors. You don’t need more than one pixel.

If you run ads from separate business accounts (or hire marketing agencies), they will need access to all of the Pixel events that your primary pixel receives.

Furthermore, you may want to install an extra pixel from a separate account so you can “train” it. If a day comes where you sell your ecommerce store, you may be required to bundle the Facebook pixel with it. Having the extra pixel with all the learned data is a valuable asset to retain.

Why include Shipping and Handling?

For those who run campaigns with “free” or inexpensive lead magnets, you know that shipping is a major way to recoup some of your costs.

Without Pixel Power, there is no sound way to compute ROI.

In this example, I had a day where I had 20 checkouts. The item was FREE and each item purchased was $7 shipping.

I spent $80 on advertising.

Conventional set-up:

Facebook would receive data about checkouts and would give me the following information: $80 spent, 20 checkouts, $0 Total Value.

I conclude that I spent $4 per checkout, but I don’t know if that’s good or not because I don’t have a clear idea on how much revenue I earned. It could be $140 (1 item per checkout) or more. I don’t know for sure.

Sure, I can look at revenue from Shopify, but what if I’m running 20 ad sets? How can you decipher which sale goes to which ad?

Pixel-Power set-up:

Facebook would receive data about checkouts and would give me the following information: $80 spent, 20 checkouts, $280 Total Value.

From this data, I can now see that my Ad Set is earning $10 profit per conversion (($280-$80)/20). This Ad Set looks like a winner and I might explore increasing the budget for more sales.

Without that information, it would be hard to figure out.

What is a duplicate pixel fire?

This occurs when a page is refreshed or revisited. If your tracking pixel is not installed correctly, you run the risk of bad information being sent to Facebook.

Imagine if one customer checks out and purchases $200 worth of goods. That’s awesome! But if that customer continuously returns to the “thank you” page for information about their order, a bad installation will send that $200 conversion to Facebook everytime. Soon, Facebook will adjust thinking it’s delivering several $200 conversions, when in reality it hasn’t sent anybody since.

This can totally screw up your campaign.

Pixel Power eliminates that duplicate fire so only the true event is recorded.